Strebel office creates well-groomed appearance for Skin & Beauty practice
Dr. Clara Boudny Frey opened her practice for dermatology and aesthetic medicine near Lenzburg in early April. The Strebel agency was commissioned to develop and implement the practice’s entire brand identity, which included naming, logo design, stationery, the website, and signage.
The practice focuses on the two core topics of dermatology and aesthetic medicine, this is expressed by the name "Skin & Beauty". When designing the word mark, care was taken to ensure that it exudes seriousness without appearing aloof. The fact that the character is reminiscent of the formal language of cosmetic brands is quite intentional. The color scheme is kept warm with a dark blue and a bronze tone, thus counteracting the sterile atmosphere of a treatment room. Both colors are intended to appeal to both women and men.
The website Skinandbeauty.ch is clearly arranged and user-friendly and gives an insight into the most common clinical pictures and treatment methods. Generously placed black and white photos of faces and body parts form the introduction to the respective page.
Responsible at Skin & Beauty: Clara Boudny Frey, MD, Michel Frey. Responsible at Büro Strebel: Robin Strebel, Arabella Lutz (creation); Esther Kümin (consulting); Serge Rossinski (text); Serge Hardmeier/Code Devision (web puplishing); Blue Horizon (litho); RB Druck (printing).
