Colorful parrots
Condoms Ruf Lanz shows Crest what we can learn from birds.
Condoms Ruf Lanz shows for Crest what we can learn so much from birds.Crest condoms are high-quality products with "OK" seal of quality. They stand for variety, fun, spontaneity and a "super feeling". That is the clear message according to the briefing. How do I tell this to the child without entering ambiguous spheres? Ruf Lanz has found an animal-friendly solution for her new customer Crest. Parrots are known to parrot everything they hear from their masters and mistresses. The jokes with the colorful bird that addresses the wife by the name of the mistress, for example, are folklore. These chatty birds, as is well known, see and hear everything. And so, of course, "that".
Ruf Lanz has rolled the message into two hilarious commercials for Crest and Doetsch Grether. In the first TV spot, the eloquent birds imitate what their owners do all day long with unabashed dirty talk. In the second spot, the parrots even imitate their housemates as they moan their way to climax. Because Crest condoms stand - according to the resolution of the cheeky commercials - "for an exciting love life".
Crest's target group is men and women between the ages of 14 and 39. The core target group is between 16 and 24. For once, Ruf Lanz has been able to easily find a language that spans all the required target groups with Lovebirds.
The spots will be flanked by short reminders in which the parrots imitate typical moments after the act has been performed, such as "Honey, don't sleep, I want to talk. In addition, the two birds will also leave their soundtracks on www.crest.info in the form of fervently cawed cell phone and SMS ringtones for download.
The two hilarious birds in the commercials were hatched in Prague in an animation computer.
Andreas Panzeri
Ruf Lanz has rolled the message into two hilarious commercials for Crest and Doetsch Grether. In the first TV spot, the eloquent birds imitate what their owners do all day long with unabashed dirty talk. In the second spot, the parrots even imitate their housemates as they moan their way to climax. Because Crest condoms stand - according to the resolution of the cheeky commercials - "for an exciting love life".
Crest's target group is men and women between the ages of 14 and 39. The core target group is between 16 and 24. For once, Ruf Lanz has been able to easily find a language that spans all the required target groups with Lovebirds.
The spots will be flanked by short reminders in which the parrots imitate typical moments after the act has been performed, such as "Honey, don't sleep, I want to talk. In addition, the two birds will also leave their soundtracks on www.crest.info in the form of fervently cawed cell phone and SMS ringtones for download.
The two hilarious birds in the commercials were hatched in Prague in an animation computer.
Andreas Panzeri
