Graubünden tourism receives another cash injection
As many Swiss people as possible should spend their vacations in Graubünden next winter. The cantonal government is supporting a winter campaign and innovations in gastronomy with over one million francs. This is the second grant for tourism this year.
A special contribution of 850,000 francs is going to the Graubünden Ferien GRF marketing organization. A winter campaign is intended to encourage Swiss nationals who usually spend their winter vacations abroad in the warmth to stay in Graubünden. The coronavirus pandemic continues to place great demands on those involved in tourism, the government wrote in a press release on Wednesday.
The cantonal Department of Economic and Social Affairs is also supporting an offer from the Gastro Graubünden industry association with CHF 294,000. The association offers its members two digital table reservation systems which, among other things, enable guests to be identified.
Furthermore, the Graubünden Tourism Interest Group has been commissioned to hold ten awareness-raising events in various tourist resorts. The aim is to contribute to the optimal preparation of tourism stakeholders for the upcoming winter season.
One million already spoken in May
This is the second time this year that the cantonal government of Graubünden has provided financial support to stimulate demand for tourism. It already spent one million francs on this last May.
The aim was to boost tourism business in the summer and fall. The marketing organization Graubünden Ferien was also the recipient of the special contribution at the time. (SDA)
