Federal Council to launch campaign against sexism
The Federal Council plans to launch a prevention campaign against sexism. In doing so, it is responding to a request from Green Party President Regula Rytz, who called for the campaign in a motion.
The prevention campaign is to last several years and be disseminated via various channels such as social media, posters, advertisements and cinema spots. It will also be implemented in collaboration with the cantons, business, civil society, education and culture in order to achieve the broadest possible impact.
The motion author justifies her request with a "current" study by Amnesty International, according to which 59% of women in Switzerland have experienced sexual harassment. One in five women had experienced unwanted sexual acts under criminal law and 61% of young women were insulted or sexually humiliated on social media because of their physical appearance.
As part of the UN Convention on the Elimination of All Forms of Discrimination against Women (Cedaw), Switzerland has committed itself to taking measures to eliminate practices based on stereotypical role models. Despite these efforts, discrimination has not diminished - bans on sexist advertising, raising awareness among managers and mediation bodies are not enough.
The Federal Council is asking Parliament to adopt the motion. The National Council will be the first chamber to discuss whether it supports a campaign against sexism. (SDA)
