Federal Councillor Schmid is communicator of the month

 On Advertising Day, Federal Councillor Samuel Schmid addressed the assembled members of the industry with wit and humor and was not flustered by the announcement that he was "half a Federal Councillor". The appearance of the rather dry magistrate surprised and convinced not only the Werbewoche editorial team, but also the host, the Swiss Advertising Association, which named the Minister of Defense as communicator of the month. Schmid had included various industry-specific statements in his speech. It was certainly a clever move to speak about the impending advertising bans and the legal regulations in French - so not every critical word was heard by the audience. Schmid also commented cleverly on his own party's posters: "These posters are ... striking. That's why they're called that. That's all I have to say." No Federal Councillor has ever criticized more elegantly, writes SW spokesman Piero Schäfer in his laudatory speech. The entire speech can be read here. See also: .