Bumble.ch relies on blog sponsorship

The online store Bumble.ch relies on blog sponsorship: a full banner advertises poker accessories from Bumble.ch in the weblogs Infamy, Kulturtv.ch, Leumund.ch and Starfrosch. The banner campaign is accompanied by an editorial article in each of the participating blogs. "Blog sponsorship allows us to reach a target group that would otherwise be difficult to reach," says Marcel Tschopp from Bumble.ch, explaining the decision to use this new form of advertising. Bumble.ch sells "useful products for everyday life". The products range from wellness and living to sport and games, cooking and romance. The Bumble.ch poker store sells poker accessories ranging from chip sets to poker tables. Bumble.ch and the blogs were brought together by Christian Leu's latest project, Blog2.biz. His aim is to act as an interface between business and blogs and offer individual, customized communication solutions for bloggers and companies.