Bucherer pitches
Jewelry and Watch Retail: After more than ten years, the Lucerne-based jewelry and watch company Bucherer is parting ways with the Zurich-based advertising agency Lesch + Frei.
Jewelry/watch retailer The Lucerne-based jewelry and watch company Bucherer is parting ways with the Zurich-based advertising agency Lesch + Frei after a good ten years, and Bucherer is still preparing the briefing for a pitch among three agencies. According to Head of Marketing Paul Herzog, the separation is due to a realignment and the fact that "Lesch + Frei now know us better than we know ourselves".
