BSW and Goldbach Media launch cross-media training program
SAWI will be responsible for the program and implementation.
BSW and Goldbach Media initiate
together to provide cross-media training. The Swiss
Training Center for Marketing, Advertising and Communication (SAWI) will be
responsible for the program and implementation. With the new
The course aims to improve cross-media understanding and know-how in the industry.
be increased. The areas of strategy, planning and cross-working,
Monitoring and success control should not only be theoretical
but also practiced in a practical way, according to a
Press release. The cross-media training is primarily intended to
agency-oriented, but also to the advertising clients.
impulses. The call for proposals will be published this year
to take place in order to complete the training during the 1st semester of 2006.
start.
together to provide cross-media training. The Swiss
Training Center for Marketing, Advertising and Communication (SAWI) will be
responsible for the program and implementation. With the new
The course aims to improve cross-media understanding and know-how in the industry.
be increased. The areas of strategy, planning and cross-working,
Monitoring and success control should not only be theoretical
but also practiced in a practical way, according to a
Press release. The cross-media training is primarily intended to
agency-oriented, but also to the advertising clients.
impulses. The call for proposals will be published this year
to take place in order to complete the training during the 1st semester of 2006.
start.
