BSW advertises for advertising
As part of the association's 75th anniversary activities, BSW Leading Swiss Agencies is launching a broad-based campaign in collaboration with other associations in the communications industry as well as media providers and marketers. Under the title Advertising for Advertising, prejudices against advertising will be addressed and economic and socio-political aspects of advertising will be discussed.
The campaign was initiated by BSW President and SW Board member Frank Bodin. In the creative realization, the advertising agency Euro RSCG Zurich focused on headlines: Sometimes rather humorous, sometimes rather factual, but never shouting, the functions of advertising are to be conveyed. The public will encounter "advertising for advertising" when reading the newspaper, in front of the television and computer, at the cinema, on the radio and when emptying the letterbox. In addition Bsw.ch in-depth information on the good aspects of advertising.
The campaign was launched on Advertising Day on May 7, 2010 and was developed in collaboration with the major industry associations (Swiss Advertising, Swiss Press, Swiss Advertising Clients, IAA, etc.).
The campaign was launched on Advertising Day on May 7, 2010 and was developed in collaboration with the major industry associations (Swiss Advertising, Swiss Press, Swiss Advertising Clients, IAA, etc.).
Responsible at BSW Leading Swiss Agencies: Frank Bodin, Walter Merz. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Roman Edmunds (strategy), Axel Eckstein (CD), Marietta Albinus (AD), Nemi Gajic, Wolfgang Bark, Urs Zwyssig (text), Anna Colby (art buying), Patrizia Biagini, Jina Iseli (consulting). Online production: Futurecom,
