BSSM raises new BLKB funds big time
Basellandschaftliche Kantonalbank (BLKB) is launching a new generation of strategy funds with the «BLKB Next Generation Strategy» funds. The bank has commissioned BSSM to develop a communications strategy to promote the funds in the market.
Based on the sustainability-oriented funds as well as the low barrier to entry, effective key visuals have been created that show sustainability in its various dimensions. The launch campaign runs via direct mailings, posters at the POS and relies on the impact of ads in print and online channels as well as social networks.
Responsible at Basellandschaftliche Kantonalbank: Urs Uehlinger (Market Communications); Werner Geng (Project Management). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Luca Stancheris (JuniorAD); Hannes Müller (text); Daniela Geiser (desktop); Claudia Paganini (consulting); Imke Fichtner (production); Derek Li Wan Po (photography).
