BSSM gives Swiss Confort from Robusta a new image

BSSM has created a new international brand identity for the Swiss Comfort line from Swiss bed manufacturer Robusta.

This includes key visuals, advertisements, trade fair appearances, product brochures, POS measures and other advertising materials, according to a press release from the Basel agency. The agency has developed a marketing kit for the local advertising of retail partners in the individual countries, which ensures the consistency of the presence and facilitates the work of the retailers.
Responsible at BSSM, Basel: Urs Schneider (CD), Hannes Müller (text), Pascal Rehmann (AD), Roger Berthoud, Markus Binggeli, Sylvia Halbeisen (consulting). Photography: Ralph Lehner.
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