BSSM focuses on origin for Otto Hofstetter
Otto Hofstetter from Uznach is driving internationalization forward and commissioned BSSM to further develop the brand identity to meet the new requirements.
The result is striking key visuals, hybrid entities consisting of a product of the toolmaker and a typical Swiss object.
The tools of the Otto Hofstetter company are almost exclusively exported. The main markets of the family-run company are in Europe, South America, Asia and increasingly in the Middle East. These are mostly regions where the Swiss origin is an attractive attribute and Swissness is an important quality feature. So far, the key visuals have been used in advertisements placed in international trade titles, on the Website and in an image flyer. Further inserts will follow.
Responsible at Otto Hofstetter: Stefan Zatti (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Daniel Bard (screen design); Hannes Müller (text); Arlette Jaberg (consulting); Imke Fichtner (production); Mirco Rederlechner (photography); Detail (image editing); 4eyes (programming); at-traction (web consulting).
