BSSM packs everything under one umbrella
A special exhibition on the theme of umbrellas has opened at the Spielzeug Welten Museum Basel. For the promotion of the exhibition with the Parisian umbrella maker Michel Heurtault, the museum has commissioned BSSM.
The agency is responsible for the entire communications mix. This includes posters, advertisements and radio spots as well as editorial PR support. According to the agency's statement, the everyday object umbrella is receiving widespread media attention. Television stations such as SRF and ServusTV as well as daily newspapers and magazines from Switzerland and abroad have already commented on the exhibition. The umbrellas by Maître d'Art Michel Heurtault can be seen at the Spielzeug Welten Museum Basel until April 3, 2016.
Responsible at the Spielzeug Welten Museum Basel: Laura Sinanovitch (overall responsibility). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD); Luca Stancheris (JAD); Joëlle Käser (graphics); Hannes Müller (text); Arlette Jaberg (consulting); Barbara Strebel (media relations); Imke Fichtner (production); Christoph Markwalder (photography).
