BSSM makes classifieds big for Kestenholz
BSSM is constantly developing new designs for the Kestenholz Group’s small and occasional ads. These designs are always tailored to the specific context in which they appear and establish a connection to the vehicle depicted.
With this agency service, the largest Mercedes dealership in northwestern Switzerland and southern Baden makes a virtue out of necessity. It can meet the various expectations of different stakeholders and still give its brand an independent profile. "Classified ads are also advertising and pay just as much into the brand as a stately campaign. That's why they also deserve creativity," says BSSM copywriter Hannes Müller.
Responsible at Kestenholz, Pratteln: Stephan Kestenholz (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Jonas Schneider (graphics); Hannes Müller, Hans Peter Brugger (text); Philipp Buser (consulting).
