BSSM brings out great small
For the K 2013 trade show in Düsseldorf, the BSSM agency created a new trade show booth for Otto Hofstetter.
For Otto Hofstetter, a global supplier of injection molds for the production of pet bottle blanks and thin-wall packaging, K 2013 is an important platform for global business. The trade fair attracts around 250,000 visitors.
BSSM broke new ground for the presentation, writes BSSM in a press release on Wednesday. Based on the idea of "think big, show small", the agency had 3D prints of the products produced on a scale of 1:10. The tools, which otherwise weigh tons, were presented in glass showcases like pieces of jewelry. According to Sales and Marketing Manager Stefan Zatti, the miniatures were a crowd puller and the stand design was praised many times as unique. Otto Hofstetter also rated the appearance in Düsseldorf as a complete success.
Responsible at Otto Hofstetter: Stefan Zatti (overall responsibility). Responsible at BSSM: Urs Schneider (CD), Hannes Müller (text/concept), Pascal Rehmann (AD), Imke Fichtner (production), Sylvia Halbeisen, Cornelia Gabrielli (consulting). Stand construction: Heilmaier.
