BSSM puts the plus of Demeter in a nutshell
The BSSM agency has highlighted the differences between organic and biodynamic products for Demeter. The promotional materials are designed to convey the benefits of Demeter cheese in a concise manner.
Demeter cows wear horns. The Demeter guidelines make this mandatory, as it strengthens the vitality of the animals. They eat the farm's own feed and live in a species- and animal-friendly manner on soils that have a markedly higher fertility and biodiversity due to the biodynamic cultivation method, the agency said in a statement Thursday. In addition, the milk is processed with care and attention.
BSSM Werbeagentur's advertising materials for the cheese are intended to make the point that Demeter dairy products have character.
Responsible at Demeter Switzerland, Liestal: Christian Butscher, Aline Haldemann (overall responsibility). Responsible at advertising agency, Basel: Urs Schneider (CD), Hans Peter Brugger (text), Daniel Bard (AD), Sylvia Halbeisen (consulting). Photographer: Eugen Leu & Partner, Riehen.
