BSSM: Employers give more than work
The BSSM agency is realizing a campaign for the Basel Employers' Association in which, for once, the association itself does not have its say. Employees from Northwestern Switzerland record what else their employers give them in addition to work and wages.
The spectrum of answers ranges from security, responsibility, satisfaction and self-worth to time pressure and other personal statements, as the agency writes in a press release. The statements should be genuine and spontaneous, the agency adds. The campaign will kick off with bold advertisements, posters, commercials and later social media activities. The commercials will be shown regionally on TV and can be viewed online at any time on the Association website retrievable.
The aim of the campaign is to emphasize the importance of the economy and thus of employers for the prosperity of society, writes the agency. Dominik Marbet from the employers' association AGV Basel explains: "There is a growing hostility towards the economy among the population, which is based on a few negative examples." The contribution made by employers in economic, social and societal terms is often forgotten.
Responsible at the Basel Employers' Association: Marc Jaquet, Barbara Gutzwiller, Dominik Marbet (overall responsibility). Responsible at BSSM: Urs Schneider (CD); Hans Peter Brugger (text/concept); Luca Stancheris (graphics); Roger Berthoud, Philipp Buser (consulting); Matthias Willi, Demian Bichsel (photo/film).
