Brüngger Bachmann wins BLKB mandate
Brüngger Bachmann Dialog was commissioned by Basellandschaftliche Kantonalbank to develop a new concept for the communicative support of children and young people. At the center is a microsite with special offers.
The Zurich dialog marketing agency Brüngger Bachmann Dialog was commissioned by the Basellandschaftliche Kantonalbank BLKB to develop a new concept for the communicative support of customers from the children and youth segment. The implementation now centers on an Internet microsite where special offers can be downloaded, as well as a BLKB profit card that serves as a pass for obtaining the offers. This gives customers access to attractive services that change periodically, such as discounts on the night bus, free admission to the swimming pool or the Basel Zoo. The BLKB Profit Program is available in four different versions and differs both in terms of color and content. It is also divided into age groups. According to the press release, the program is intended to intensify customer contact in a sympathetic manner and to achieve long-term customer loyalty. /
Responsible at BLKB:
Samuel Holzach (overall responsibility), Olga Eggimann and Jutta Langlotz (project management). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Christoph Bohn and Urs Obrist (text and concept), Manuela Eigenmann (graphics & screen design), Daniel Brüngger, Liv Bianchet and Margot Vögele (consulting). Programming of the microsite: Unic Internet Solutions. Production of the Profitcard: Baumer AG.
