Bronze for Saatchi & Saatchi Simko at the Airport Media Award

Geneva-based agency Saatchi & Saatchi Simko brings a stadium atmosphere to Zurich Airport for Carlsberg, winning bronze at the Airport Media Award in Munich. The award-winning advertising is displayed in 17 finger docks that connect the gates to the aircraft. These flying bridges are two meters high and around 18 meters long. The special format called for a special creation that utilized the entire length of the poster, according to a statement from the agency. Since June 2007, the 17 finger docks on both sides now show football fans forming a La Ola wave. Evelyne Cerutti (art director) and Boris Declerck (copywriter) are responsible for the creation under the direction of Olivier Girard (chief creative officer).