Bricks & Wide: Campaign for Hypomat.ch
Hypomat.ch is billed as «the first true online mortgage.» The Zurich-based agency Bricks & Wide handled the branding, web design, and campaign for Glarner Kantonalbank.
With Hypomat.ch, the Glarner Kantonalbank realized an online portal which, according to the announcement, for the first time makes it possible to redeem an existing mortgage quickly, easily and at attractive conditions. The Zurich agency Bricks & Wide was given the task of creating the naming and branding for the new product and promoting Hypomat.ch with various communication measures. Bricks&Wide was also responsible for the screen design and usability of the online application.
According to the agency, the challenge was to simplify the complex process by means of a clear design and thus make it as self-explanatory as possible for the user to redeem his mortgage. The web application was implemented by Inventage (software engineering) and Gridonic (front-end development).
In developing the name Hypomat.ch, care was taken to ensure that the name has a strong recognition value and can become a fixed term for online mortgages, according to the statement. Thus, an analogy to the ATM was deliberately created. Furthermore, the agency created an advertising and banner campaign, which makes Hypomat.ch known in a striking way as the "first real online mortgage". In addition, a short image film about the creation of Hypomat.ch and an animation spot were realized.
Responsible at Glarner Kantonalbank: Marcel Stauch (Project Management), Patrik Galatti (Head of Marketing). Responsible at Bricks & Wide: Michael Wiedemann (Strategy / Project Management), Michael Booz (Concept / Head of Creation), Patricia Harzenmoser (Art Direction).
