Brandpulse: Brand strategy developed for Vebego
The branding agency Brandpulse has developed a new brand strategy for Vebego, a company in the facility services industry.
With 5,800 employees in 22 branches, Vebego is one of the leading providers of customized facility services in Switzerland and the Principality of Liechtenstein and is part of the internationally active Vebego Group. Brandpulse was commissioned by Vebego as part of a corporate strategy process to develop the brand structure and define the brand strategy. In a next step, the positioning was elaborated, a claim developed and the brand design evolutionarily revised.
A new visual world embodies the new range of services offered, which is reflected in the newly developed target group brochures. Finally, a corporate film, also developed by Brandpulse, gets to the heart of the new brand messages for employees and target groups.
