Branded Counsel - The credibility of a customer magazine
TBS & Partner is responsible for the redesign and rebranding of the trade magazine Haustechnik.ch.
Customer magazines are a burden on the waste paper collection. Normally. One or two manage to be rummaged through. At best. So far, only one has managed to become the reference work of an entire industry.
Haustechnik.ch is the name of the customer magazine published by Tobler Haustechnik in Urdorf. The company originally wanted to use it to inform its customers three times a year about innovations and news from the world of energy, heat, heating and pump technology.
However, the customer magazine soon became a trade journal that has found a permanent place on the desks of plumbers, heating technicians and engineers alongside specialist literature.
With its first issue in a new design, the Zurich-based communications agency TBS & Partner shows that a specialist publication can not only be written competently, comprehensively and entertainingly, but can also be attractively presented.
Haustechnik.ch is likely to become one of those customer magazines that will also find its way into the archive because of its competent content. As a reference work for the industry - and because it is so beautiful.
Responsible at Tobler Haustechnik: Emanuelle De Donno Mérinat. Responsible agency: TBS & Partner. Photography: Jonas Kuhn, Justin Hession
