Industry directory of trend research
Market Research: The Zukunftsinstitut, led by trend guru Matthias Horx, takes a look at its own industry.
Market research Trend guru Matthias Horx's Zukunftsinstitut takes a look at its own industry In the "Handbook of Trend and Future Research", author Matthias Heitmann presents 35 consulting firms from all over the world that want to prepare their clients for future change and thus encourage unconventional, forward-looking thinking. According to the brain tank, the selection is not completely objective, but an effort has been made to choose the "right" ones. The 92-page handbook costs 30 euros as a PDF document and 50 euros in the printed version. It can be ordered via www.zukunftsinstitut.de.
