Brain2: Jack in the Box for Esso
Brain2 has implemented a new concept for Esso to promote its new loyalty program.
Esso's new loyalty program rewards the 30 percent of customers who generate 70 percent of sales at the stations. Until December 19, these customers will receive discounts on Dunlop Bags & Boxes. The "Jack in the Box" idea is used in a combination of advertising media at the POS. The program was developed by TCC.
Person in charge at Esso: Henryk Chudzia, Alejandro Schmid. Responsible at TCC: Max Widmer. Responsible at Brain2: Oliver Kindhauser, Urs Maurer (photo), Axel Streich (illustration).
Person in charge at Esso: Henryk Chudzia, Alejandro Schmid. Responsible at TCC: Max Widmer. Responsible at Brain2: Oliver Kindhauser, Urs Maurer (photo), Axel Streich (illustration).
