Brain2: Fressnapf in game championship fever
Fressnapf Switzerland focuses on customer loyalty with emotions and cuddly rewards. Brain2 has implemented a concept called "Wildmeisterschaft 2010".
The aim is to reward loyal customers and increase footfall in the 33 Fressnapf stores. In keeping with the Football World Cup, young and old can get one of six cuddly toys for free with 40 loyalty points.
The campaign will be used at the POS, on the web and in Fressnapf flyers. The loyalty program runs until 31 July 2010 and was developed by TCC in Zug.
Responsible at Pet Vision, Fressnapf Switzerland: Barbara Fahrländer. Responsible at TCC: Max Widmer, Simone Seewer. Responsible at Brain2: Oliver Kindhauser, Piotr Müller, Urs Maurer (photo).
The campaign will be used at the POS, on the web and in Fressnapf flyers. The loyalty program runs until 31 July 2010 and was developed by TCC in Zug.
Responsible at Pet Vision, Fressnapf Switzerland: Barbara Fahrländer. Responsible at TCC: Max Widmer, Simone Seewer. Responsible at Brain2: Oliver Kindhauser, Piotr Müller, Urs Maurer (photo).
