BPRA: Prime Communications and PR Fact admitted as new members

Prime Communications was founded in 1996 and, with about 20 employees, is one of the larger full-service agencies in Switzerland, BPRA wrote in a statement Wednesday. The Zurich-based agency develops solutions in the areas of public relations, advertising, corporate publishing and brand identity. PR Fact has specialized in consumer relations since it was founded in 2000 and currently employs 14 people. The agency's core competence lies in the strategic development of sustainable relationships between product/brand/company and the various reference groups.

The CMS II Consultancy Management Standard has gained acceptance among BPRA member agencies and by now 21 of the agencies united in the BPRA are already certified or in the process of certification according to these highest international quality standards of the industry. Through their CMS II certification, these agencies guarantee that the highest professional, economic and ethical standards are met. The CMS II assessments are repeated every two years.