BPR: Employer campaign for Aldi Suisse

The agency from eastern Switzerland already serves Aldi Suisse as lead agency and was able to hold its own in the pitch against seven other agencies from Switzerland and Austria. The decisive factor was the successful mix of individual communication tools that BPR proposed for this campaign. The employees of Aldi Suisse are the focus of the campaign. More than 450 employees applied for the internal casting and wanted to convince the jury of themselves. The most suitable employees were selected and put in front of the lens. The result was TV commercials, posters, image ads, web, flyers, brochures and updated job advertisements. Before the first TV spots are shown to the public, a launch event will be held for all Aldi Suisse employees in seven Swiss cinemas. The campaign will start on May 4, 2014.

Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Marina Budimir (Project Management), Erika Arnold (Event), Christina Schefer (Web). Responsible at BPR: Andreas Schweiss (CEO), Christoph Huser (Strategy), Simone Agosti (Consulting), Valerie Baumgartner (Art Director), Silvia Nüesch (Text). Photography: Patrick Wittmann Photography, Spot Production Visual Arts: Dennis Ledergerber (Director), Stefan Millius (Producer), Manuel Schneider (Executive Producer), Marcel Baumgartner (Script).