Bondi the Podfather
Bruno Bondi, from the Swisscom Fixnet family sitcom «Beck & Bondi,» wants to have his say—with his own podcast.
Podcast Bruno Bondi from Swisscom Fixnet's family sitcom "Beck & Bondi" wants to have his say. With his own podcast. He is undoubtedly the loudmouth in the family sitcom "Beck & Bondi". Now Bruno Bondi even has his own podcast show: "The Bruno Bondi Show". Every Friday there is a new episode of his home-made radio program. Together with celebrity guests, Bondi gives tips for everyday office life and chats about the highs and lows of life in segments such as "Gentlemen's Club" and "Freedom of Speech". He is accompanied through the show by DRS3 presenter Reeto von Gunten. Over 3,700 people have already listened to the first episode. In addition to the podcast, which can be subscribed to on iTunes, interested listeners can find more information in the individual sections of the show and watch all "Beck & Bondi" episodes on the website www.brunobondishow.ch.
The Bruno Bondi Show" is accompanied by a whole orchestra of communication measures: Advertisements, media cooperations, internet banners, a weekly newsletter and a "Tell a friend" competition, which generated over 10,000 clicks on the website after just a few days.
In addition to the family sitcom and the "Brown & Bondi" video clip, "The Bruno Bondi Show" is another building block in the cross-media strategy that the Bern-based agency Contexta has been pursuing for some time with the "Beck & Bondi" platform for its client Swisscom Fixnet. The crew from Peek Productions, led by director Tobias Fueter, played a large part in this success. And here's another rumor: it is rumored that the sitcom "Beck & Bondi" could one day follow in the footsteps of the chocolate soap "Lüthi & Blanc".
Less Bondi, but all BondContexta recently acquired the license for
to advertise with James Bond for Swisscom Mobile. Just in time for the Swiss premiere of the new 007 film "Casino Royale", Contexta is promoting the new Bond cell phone from Sony Ericsson with a cinema and TV commercial, advertisements, posters and POS measures in Swisscom stores. Christian Lüscher
The Bruno Bondi Show" is accompanied by a whole orchestra of communication measures: Advertisements, media cooperations, internet banners, a weekly newsletter and a "Tell a friend" competition, which generated over 10,000 clicks on the website after just a few days.
In addition to the family sitcom and the "Brown & Bondi" video clip, "The Bruno Bondi Show" is another building block in the cross-media strategy that the Bern-based agency Contexta has been pursuing for some time with the "Beck & Bondi" platform for its client Swisscom Fixnet. The crew from Peek Productions, led by director Tobias Fueter, played a large part in this success. And here's another rumor: it is rumored that the sitcom "Beck & Bondi" could one day follow in the footsteps of the chocolate soap "Lüthi & Blanc".
Less Bondi, but all BondContexta recently acquired the license for
to advertise with James Bond for Swisscom Mobile. Just in time for the Swiss premiere of the new 007 film "Casino Royale", Contexta is promoting the new Bond cell phone from Sony Ericsson with a cinema and TV commercial, advertisements, posters and POS measures in Swisscom stores. Christian Lüscher
