Bold promotes the longest party night of the year
When the clocks are set to winter time on the night of October 27 to 28, the Kursaal Bern invites you to "The finest Hour". The Bold agency developed the advertising presence for the longest party night of the year.
The interpretation of the goddess of fate motif, familiar in many cultures, features a boisterous dinner party, according to a statement from the agency. Draped around the central dial and entangled in a red ribbon of life by the four main characters, Miss Everything, King Steroid, La Rabbia and the other guests experience an all-around unforgettable 13th Star Hour, the release added.
In addition to the main subject, this year's communication also uses individual images of the characters Honeybee and Sloppy Joe. The latter is embodied by Dario Tozzi, one of the few professional models in the production.
Responsible at Kursaal Bern / Neuhaus Consulting: Alexandra Maurer, Remo Neuhaus. Responsible Bold: Lindo Ganarin (idea/concept, story, direction, creative direction), Bruno Gerber (idea/concept, direction, art direction and graphics), Philippe Hansen (consulting), Michel Sulser (production). Photography: Up-pictures (Remo Neuhaus, Romel Janeski). Set design: Samuel Klötzli. Styling: Debora Sarai Baumann-Weitnauer. Hair: Enrico Bizzarro. Makeup: Sandra Iseli, Daniel Sewer. Casting: Morena Neuhaus.
