BMB throws energy drinks into the round for Intelligentfood
Intelligentfood is launching its new energy drink, Ixso, in October. The advertising campaign for the product is being handled by the Zurich-Seefeld-based agency Baertschi, Meroni & Bolleter.
Following an agency evaluation, Intelligentfood decided to work with the Zurich advertising agency Baertschi, Meroni & Bolleter. The agency's job, which is based in Seefeld, includes the conception, realization and production of the advertising campaign for the new energy drink Ixso. According to the management of Intelligentfood, "the brand promise 'The power to change' developed by the agency and the long-term opportunities for verticalization in all marketing communication activities" tipped the scales, according to the BMB press release.
Ixso will be available from October 20 in all Coop, Coop Pronto and Coop Restaurants stores as well as in Manor, Manor Restaurants, Globus and numerous other stores. The advertising campaign for the launch will start at the same time.
Ixso will be available from October 20 in all Coop, Coop Pronto and Coop Restaurants stores as well as in Manor, Manor Restaurants, Globus and numerous other stores. The advertising campaign for the launch will start at the same time.
