BMB: New corporate identity for Publicitas
The BMB advertising agency has developed a new corporate brochure and new corporate videos for the media services company Publicitas. The campaign, under the tagline «We Connect People,» has been in use since early November.
The aim of the company's appearance is to communicate its own media competence, as the agency writes in a statement. The focus is on Publicitas' media competence for a wide range of channels and customer segments. In a print and digital presence, the proximity to the customer can be experienced - among other things also by means of interactive elements thanks to image recognition software.
Responsible at Publicitas: Othmar Fischlin (Head of Marketing). Responsible at BMB: Flavio Meroni, Priscilla Kämpfer, Maurizio Schianchi (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Photography and film: Combo Entertainment. Production: Sarida Bossoni.
