BMB: Campaign for micro-newspapers developed by Grossweiler Media
BMB Werbeagentur was commissioned to realize an integrated overall campaign for the Jungfrau Zeitung and the ONZ Obwalden and Nidwalden Zeitung.
The central brand promise "Die von hier" was developed as an uncompromising orientation of the micro newspaper concept, according to a statement. The long-term headline campaign is used in print and electronic media and works for both subscriber and advertiser advertising. Just as the respective newspaper publishes local events from politics, business, society, culture and sports in the permanent multimedia news flow, the campaign is also present in all channels with advertisements, posters, DM, banners, radio spots and cinema slides.
The campaign has recently been running in the Jungfrau region and in the half-cantons of Obwalden and Nidwalden.
>Radiospot "Lady Gaga" for Jungfrau Zeitung
>Radiospot "Origin" for Jungfrau Zeitung
>Radiospot "Schwarzenegger" for ONZ
>Radio spot "Local section" for ONZ
Responsible at Gossweiler Media: Beat Rechsteiner (Head of Journalism), Caroline Santschi (Publishing Director), Luke Huggler (AD). Responsible at BMB: Flavio Meroni, Beat Egger, Martin Zürcher, Lucas Vetsch, Priscilla Kämpfer, Tim Hilpertshauser (creation), Ruth Meier, Martin Zentner (realization), Eva Moosbrugger, Chantal Baur (consulting).
