Bloodsucker literature
Books In his book *The Vampire Effect*, Frank Koschembar uses many specific examples to describe how advertising attempts to influence children.
Books Why are sweets found at the bottom of the store shelves? Why did Coca-Cola call Santa Claus? And how can you make money with bits and bites? Frank Koschembar, advertising strategist and father of two children, invites young and old alike to take an entertaining look behind the scenes of the advertising industry and uses many concrete examples to describe how advertising tries to influence children. The small volume was published by Westend Verlag.
