Bluespirit: Multiplying joy for Swisslos
Bluespirit has launched a campaign for Swisslos. The campaign is designed to draw attention to the “Win for Life” lottery ticket, which gives players the chance to win the grand prize of 4,000 francs every month for 20 years.
Bluespirit realized a campaign for Swisslos to draw attention to the Win for Life lottery ticket, which gives you the chance to win the grand prize of 4,000 Swiss francs, month after month, for 20 years. On the occasion of the relaunch, the agency not only redesigned the product, but also developed a TV spot and POS advertising media for more than 6,000 points of sale. The theme is the joy of winning, which is underlined by multiplication.
Responsible at Swisslos Intercantonal National Lottery: Mark Lauber (Head of Product Management Lots), Michèle Hürner (Junior Product Manager Lots). Responsible at Blue Spirit Communications: Gerry Flückiger (CEO), Alban Haas, Eveline Stocker (consulting), Peter Trüb (CD), Tizian Walti (concept / text), Fritz Kreis (AD), Manuel Griestock (graphics). Film production: Condor Films, Le Mob (animation), Peter Bräker (sound mix), Christian Dietrich (photographer).
Responsible at Swisslos Intercantonal National Lottery: Mark Lauber (Head of Product Management Lots), Michèle Hürner (Junior Product Manager Lots). Responsible at Blue Spirit Communications: Gerry Flückiger (CEO), Alban Haas, Eveline Stocker (consulting), Peter Trüb (CD), Tizian Walti (concept / text), Fritz Kreis (AD), Manuel Griestock (graphics). Film production: Condor Films, Le Mob (animation), Peter Bräker (sound mix), Christian Dietrich (photographer).
