Bluegummy advertises antibiotic without words

The Basel agency Bluegummy is advertising the new antibiotic from the Egerkingen-based pharmaceutical company Spirig Pharma. Azithromycin Spirig 250 stands out from the crowd thanks to its short treatment duration and once-daily intake, according to the agency report. The motif of a strong and powerful knight slaying a bacterium is intended to represent the efficiency and power of the antibiotic. A slogan was deliberately omitted with the aim of letting the image speak for itself.