Blockbuster in flipbook format

Everyone knows Post-it stickers. But what most people don't know: There are 350 Post-it products in all colors, shapes and sizes. To bring this fact closer to customers, a promotional team is touring Switzerland and drawing attention to the variety of Post-it products. The centerpiece of this roadshow is a short film, which is shown on a large display. The film, consisting of many flipbooks, shows a little man's hunt for the really big idea. The almost 3-minute spot was created in painstaking detail - sheet by sheet exclusively on Post-it Notes. It was accompanied by the rocking sound of the Hamburg band Bambikonzept.

Just a few days after its release on YouTube, the film has already recorded over 28,000 views, Noise is pleased to report. On the microsite Mypostit.ch users can also upload their own film, view all other films in a gallery and, with a little luck, win a new iPad. The site is conceived and programmed in a responsive design, meaning that the content is optimally displayed on different end devices. With the Where-to-Buy application, users can also see at a glance where they can buy their Post-it Notes.

Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian, Stefan Marte (Head of Marketing). Responsible at Noise: Patrik Leuenberger (overall responsibility), Vanessa Pfründer (consulting), Andreas Mädler (CD), Nijan Ouliaei (online marketing), Max Biedermann (online project management), Claudio Knechtle (text), Frédéric Keller (AD), Sandra Murschetz (screen design). Trikk17 animation room: Björn Magsig (producer), Sandra Schiessl (director), Tim Urs Vogel (animation). Forcklabs (programming).