Blick and Sonntagsblick surprise with feeling

Since the summer, readers of Blick and Sonntagsblick have been able to find out more about the company on a Blick-owned Microsite upload their wishes. With a bit of luck, these wishes will be fulfilled by the wish team of the Blick Group. People have already been made happy this way almost 30 times, Ringier writes in a statement on Monday.

Some of these touching wishes and surprising realizations will be turned into content by the editorial teams of the Blick titles. In this way, not only the well-wishers but also the readers will benefit from the campaign, according to the press release. In addition, the Blick titles can thus demonstrate their proximity to their target group.

In keeping with the Christmas season, the next round is now being ushered in with an emotional film, and readers are being called upon to send in further wishes. In the spot, five children surprise their unsuspecting grandparents with their artistic skills in the specially rented Monti Circus.

Since there was only one chance to capture the real emotions of the surprised grandparents, six hidden cameras were used and several hours of footage were collected, according to the statement. The result was a touching, four-minute web film, which can now also be seen in a short version in the cinema and on TV.

Responsible at Ringier: Nicolas Pernet (Head of Marketing Blick Group), Marie-Eve Blumer (Project Manager Blick Group). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Direction), David Hanselmann (Art Direction), Samuel Wicki (Text), Tanja Jablanovic (Graphics), Sarida Bossoni (Art Buying), Sabrina Arthur, Kathrin Gautschi, Marie-Hélène Thornton, Nicolas Renzen (Consulting), Joël Frey (Content and Seeding Concept), Daniela Chiani (Public Relations and Blogger Engagement), Cosima Lang (Influencer Marketing), Dominik Habermacher (Online Media Planning/Performance Marketing).