View into the renovated UBS headquarters
Seed has produced a project film for UBS about the headquarters conversion.
The UBS headquarters on Zurich's Bahnhofstrasse will be completely renovated by 2018. At the same time, it is to become more open and accessible and thus better integrated into the urban space. At the center of the accompanying communication is a short film that introduces the project within two minutes. Architect Mathias Müller takes the viewer on a journey into the future, explaining the conceptual considerations as well as the planned implementation. His explanations are visualized with detailed 3D animations.
The film is used as a central element on the project microsite of UBS, in the branches of the city of Zurich as well as in social media. Seed conceived and realized the film as general contractor, Adrian Wisard directed.
