Blick participates in the Brand Media Monitor
The brand study expands its is expanding its sponsorship and launching the second survey wave.
The Brand Media Monitor brand study builds
its sponsorship. Blick and SonntagsBlick are new members of the association.
and will be involved in the further development of the study.
as detailed in a press release. Ringier was already
previously represented by the magazines and the business newspaper Cash.
"We are aiming for the broadest possible support for the study in order to
the benefits and relevance of the Brand Media Monitor as a planning tool.
", explains Ronny Schmid from founding member Konnex. Already
talks are being held with other potential members. The fire
Media Monitor analyzes around 700 Swiss brands according to the
"Brand triad" awareness, appeal and use. The second
The third wave of the survey has just started. The number of
sectors from 26 to 38. The new data will be published in the
January 2006.
its sponsorship. Blick and SonntagsBlick are new members of the association.
and will be involved in the further development of the study.
as detailed in a press release. Ringier was already
previously represented by the magazines and the business newspaper Cash.
"We are aiming for the broadest possible support for the study in order to
the benefits and relevance of the Brand Media Monitor as a planning tool.
", explains Ronny Schmid from founding member Konnex. Already
talks are being held with other potential members. The fire
Media Monitor analyzes around 700 Swiss brands according to the
"Brand triad" awareness, appeal and use. The second
The third wave of the survey has just started. The number of
sectors from 26 to 38. The new data will be published in the
January 2006.
