BKW sponsors Bern's cultural agenda
Nightlife Guide The new cultural calendar for Bern will be published for the first time on January 13.
The new cultural agenda for Bern will be published for the first time on January 13 and is backed by the city's cultural secretary and an association with a strong base in the cultural scene. It has a circulation of 60,000 copies, which are enclosed with the Berner Zeitung (BZ) and the Bund, among others, in their early delivery area. The budget of 705,000 francs is shared equally between the association, the city and the canton of Berne and is financed by advertising and sponsorship. Bernische Kraftwerke (BKW) has been secured as the main sponsor, and negotiations are underway with other potential sponsors. The volume of advertising is good, said Cultural Secretary Christoph Reichenau.
