A family photo in which everyone is also on it? And smiling nicely? That rarely happens. After all, someone always has to take the picture, and in such a way that no one is cropped, has their eyes closed, or is fiddling with their hair in a funny way. No wonder there's no pretty family photo in all too many living rooms. That's why Ikea Family invites all families to a free photo shoot in Dietlikon. A model living room has been converted into a photo studio where visitors can have their pictures taken professionally. So that the proud grandparents, godparents, aunts and uncles can finally put up a nice picture of their loved ones in the living room.

The photos from the shoot are also uploaded to Facebook, where they are liked and shared by the participants. Videos shot during the shoot are in turn used to promote the next photo campaigns.

Responsible at Ikea: Martin Schär (Ikea Dietlikon), Julia Muenchrath (Marketing - Ikea Switzerland), Christoph Widmer (Social Media Manager - Ikea Switzerland), Monika Truong (Ikea Dietlikon). Responsible at TBD.: Alexandra Niggeler, Tom Seinige, Sandro Nicotera, Sara Keller (photo), Nathan Klinkspoor (video).

Dentistry With lifestyle, you can even get over going to the dentist - believe the founders of Swiss Dental Center.dentist was yesterday. In the future, the often unpleasant visit to the dentist's office will be measured by harmless services. Treatment at the Dr. med. dent. as a pleasant experience? The clinically experienced specialists and initiators of the first Swiss Dental Center, which will soon open its doors in Zurich's trendy Steinfelsareal, are convinced of this. There, people are to sit in the dentist's chairs who no longer want to visit a practice with a stuffy waiting and threatening treatment room for the wide range of dental services - from caries treatment to cosmetic tooth correction.
Managing Directors Beat Schönmann and Remo Capobianco believe that their
Patients are looking for individual advice, expect comprehensive services and modern treatment methods in a modern ambience - just as if they were going to a wellness oasis. The promising business model is to be communicated accordingly: positioning dental services as a label. They entrusted the agencies Unikat and cR Kommunikation with the implementation of the integrated communication - poster campaign, direct marketing and online presence. These start with three striking and witty subjects, which are aesthetically designed in white and use sympathetic analogies to highlight the areas of bleaching, caries and oral surgery. And nowhere is a drill to be seen.
A pearl of a unique campaign - for dentists with style.

Luca Aloisi