Bioforce plants a new brand design
Bioforce AG, a pharmaceutical company based in Roggwil, Thurgau, has entrusted its seven-figure advertising budget to the Nuremberg-based advertising agency Ideenhaus.
The pharmaceutical company Bioforce AG from Roggwil TG has entrusted the Nuremberg advertising agency Ideenhaus with its seven-figure advertising budget. The company, founded by the Swiss naturopath A. Vogel, produces and sells herbal and homeopathic remedies and is active in over 30 countries worldwide. The first thing Ideenhaus does is revise the brand design. The packaging is also optimized. In addition, the agency develops the communication strategy for the core markets of Europe, North America, South Africa and Australia. Ideenhaus' advertising measures will also be seen in Switzerland. According to spokeswoman Birgit Heinhöfer, Bioforce awarded the account on the basis of a "recommendation".
