Billag is duly humorous

TV Billag is going for entertainment. Instead of reminding viewers of their obligation to pay fees with a serious face and a reminder finger, the SRG's collection agency launched a quirky but funny TV series on March 25. The three-minute stories tell the adventures of Bill the TV and his friends, who come together in "Bill AG", the "breakout company". Like Bill, Dabbie the radio and Sandy the lamp stand are in constant danger of being thrown away. The friends come up with the most unusual ideas to get out of the apartment and into freedom. With this campaign, Billag wants to remind people of their obligation to register or to inform Billag of their new address when moving house. The commercials are produced by peek GmbH, which specializes in advertising formats with a serial character. With "Beck & Bondi", it won all the major Swiss advertising film awards.