Beautiful annual report for the University Hospital Basel
Kreisvier produced the 2014 annual report for the University Hospital of Basel. The report centers on the magazine «Im Blickpunkt,» which summarizes the year at the University Hospital through interviews, feature articles, and extensive photographic material.
The Basel agency is responsible for the conception, editing, text and layout of the annual report on "Patient Safety & Quality". In addition to the "Blickpunkt" magazine, the four-part annual report consists of the performance and quality report, the financial report and the "Persönlich" booklet.
The visualization of "Blickpunkt" is implemented by Kreisvier using a modern editorial design with colorful photos and specially developed icons and info-graphics, which vividly illustrate the complex processes of everyday hospital life. All people photos show employees of the university hospital and thus illustrate its diversity and interdisciplinarity. The A6 booklet "Personal" enclosed with "Blickpunkt" portrays an employee of the University Hospital Basel.
For the online presentation of the annual report, a new Microsite where the most important key figures are presented as a clear animation.
Responsible at University Hospital Basel: Sabina Heuss Pace (Head of Marketing & Communications), Angela Roos (PR Officer, Marketing & Communications). Responsible at Kreisvier: Christian Jost-Cellarius (Head of Consulting), Lukas Gysin (Senior Consulting), Philipp Kropf (Art Direction), Steffi Thöni (DTP), Tanja Steiger and Gerald Mink (Text & Concept), Thomas Bauer (Digital). Photography: Derek Li Wan Po; Lithography: Sturm; Printing: Steudler Press and buysite.
