Big In Lucerne - Lucerne is looking for the best winter photo
Lucerne is in the grip of photo fever. Coinciding with the heavy snowfall, Clou Creative Agency launched the viral online campaign «Big In Lucerne» for Lucerne Tourism. Lucerne is looking for the best winter photo. The timing couldn’t be better.
Lucerne has much more to offer than the Chapel Bridge, especially in winter. The Lucerne tourist region would also like to be perceived as an attractive travel destination by younger tourists. The target group in question belongs to the Internet generation. The online photo contest "Big In Lucerne" collects & promotes the sharing of photos taken by visitors to the Lucerne tourist region in winter. Incentives for participation include a photo fee of CHF 2500, awarded by a jury of 5 experts, as well as prizes for the public in the form of shopping vouchers worth CHF 200 to 500. Ambitious amateur or even professional photographers are just as welcome as occasional photographers on the move with their smartphones. The public prizes are awarded on the basis of online voting. Votes are called "Loves" at Big In Lucerne. The pictures with the most "Loves" win. Facebook likes are not relevant for the voting. Nevertheless, they are important for
the participant to spread his image and for the viral distribution of the campaign.
Lucerne is shown from the perspective of numerous residents and visitors. The photos are diligently shared and commented on and always lead back to www.biginlucerne.com. After 2.5 days, Big In Lucerne already has over 100 participants with a total of more than 220 photos, which have generated more than 1700 likes and show Lucerne in winter mostly from its most beautiful side.
More information at: biginlucerne.com
Responsible at Lucerne Tourism: Lukas Hammer (Director Marketing & Sales), Sybille Gerardi (Head of Communications & PR), Fabian Appenzeller (Communications & PR), Cyril Schenker (Project Manager E-Marketing & IT), Fabio Schwarz (Content & eCRM Manager) Responsible at Clou Kreativagentur: Albi Christen (idea/concept/text/CD), Christian Bachofer (idea/concept/graphics/AD) Responsible at Netnode - pure Drupal: Lukas Fischer (programming), Remko van Hoof (project manager).
