Beer campaign à la Striker Beer
Anlässlich des Launches der Striker Beer-Dose in über 600 Deutschschweizer Coop-Filialen hat Striker Beer eine neue Kampagne entwickelt.
From below-the-line activities and PR measures to an updated website and a pioneering party and catering concept, the campaign has now culminated in a TV commercial featuring computer-animated technology. In line with the motto "The product is the hero", the new can takes center stage.
The commercial can now be seen on various TV stations (ProSieben, RTL, MTV) or can be viewed directly on Striker-beer.ch. The music for the commercial comes from Dabu Fantastic, who also performed at the big Striker Beer event on May 18 in Exil.
Responsible at Striker Beer: Martin Padrutt (overall responsibility), Claude Bravi (marketing and communications management). Responsible at Loco-Motive Productions: Sascha Plecic (Creative Direction).
The commercial can now be seen on various TV stations (ProSieben, RTL, MTV) or can be viewed directly on Striker-beer.ch. The music for the commercial comes from Dabu Fantastic, who also performed at the big Striker Beer event on May 18 in Exil.
Responsible at Striker Beer: Martin Padrutt (overall responsibility), Claude Bravi (marketing and communications management). Responsible at Loco-Motive Productions: Sascha Plecic (Creative Direction).
