BG Informatik: Matching addresses for direct marketing

In some sectors, there is a steady increase in starred entries in the telephone directory, entries in the Robinson list of the Swiss Direct Marketing Association and "no advertising" stickers, which makes it more difficult to obtain new leads. Intensive market cultivation can also result in different market participants processing a share of addresses in the direct marketing campaign at the same time, which can lead to recipients feeling harassed. In order to prevent this, the BG Penetration Club offers members the opportunity to have the specific load and time dimension of their addresses checked for upcoming campaigns for a fee. BG Informatik flags the addresses of private individuals or companies that are already being processed by a competitor. The addresses in question can then be removed in advance - or targeted. In return, members undertake to send their addresses to the club unsolicited and at the same time and to inform the club of the time period, the type of campaign and the industry concerned.