Moving storytelling for hotel reopening
To mark the reopening of the Hotel Rotary Geneva, Jung von Matt/Limmat organized a gala event featuring guided tours of the hotel with a special twist.
Extensive renovation work has restored the traditional Hotel Rotary Geneva to its former glory. Accor Hotels Switzerland celebrated the reopening with invited guests at a gala evening on October 8.
As the centerpiece of the event, Jung von Matt developed a storytelling tour through the new premises. Four actors slipped into the roles and costumes of illustrious personalities from three centuries: a tavern owner and a courtesan from the 19th century, a receptionist from the 1970s and a food critic from the present. In emotional monologues, they playfully mixed history, drama as well as comedy with brand communication and brought the fire to life in the guests' minds.
At the beginning of 2015, Jung von Matt was commissioned for corporate communications, brand PR and influencer marketing measures.
Responsible at Accor Hotels Services Switzerland: Steeve Chatelain (Brand Marketing Manager). Responsible at Jung von Matt: Cyrill Hauser (Executive PR Director), Joël Frey and Daniela Chiani (Concept, Consulting, Media & Influencer Relations).
