Betty Bossi chooses By Heart as kitchen assistant
Starting early next year, the media company Ringier will relaunch the Betty Bossi newspaper. The Zurich-based agency By Heart is designing the campaign for the new publication.
The media company Ringier is relaunching the Betty Bossi newspaper at the beginning of next year. With more pages, more content and even more concrete benefits - for example with an online recipe database - the newspaper will reach over 850,000 subscribers in future. By Heart is designing the campaign for the new paper. The Zurich advertising agency had already taken over the layout and design of the new newspaper last early summer following a presentation by a competitor (see ). The campaign will be launched in January 2007 and will focus on the new appeal of the successful newspaper, according to a press release. The primary aim is to confirm the large readership and show Betty from her newest, strongest side.
