Best of Swiss Web: Call for entries
For the fifteenth time, Switzerland's best web projects and campaigns will be honored on March 26, 2015. This year, the focus is particularly on e-commerce projects. The submission deadline is now open. Projects can be submitted until January 19, 2015.
All winning projects will be honored at the big awards night on March 26, 2015, at the Zurich Kongresshaus in front of more than 700 guests. Awards will be presented in eleven categories.
The categories
The 100-member expert jury of "Best of Swiss Web" awards prizes in eleven "classic" categories as well as other special categories. The categories for the 2015 competition are:
1. business
2. public affairs
3. technology
4. creation
5. usability
6. marketing
7. digital performance campaigns
8. digital branding campaigns
9. innovation
10. mobile
11. video
Annual theme e-commerce
Award Night 2015 is all about e- and m-commerce. (Electronic Commerce, Mobile Commerce). Experts will take a look at current e-commerce in Switzerland based on the projects submitted in all categories.
E-commerce, the exchange of values and countervalues on the Web, is a term that describes more than simply "trade on the Internet. Goods, content, information and data on the Web are both traded and analytical tools with which one tries to understand and serve the behavior of the clientele. E-commerce therefore describes all the goals, actions and digital tools that an entrepreneur needs to be effective and efficient in the market. And m-commerce would then not simply be e-commerce on the smartphone, but the development of highly interesting customer behavior in everyday life: people between places, between actions. Seen in this light, the topic of e-commerce and m-commerce concerns almost all areas of the Internet - and is therefore also relevant for almost all categories of "Best of Swiss Web".
